CRICKET LIVE FOUNDATION IN THE PRESS
The Cricket Live Foundation, which is run in partnership with the Merrill J. Fernando Charitable Foundation, yesterday hosted New Zealand cricketing legend and former captain Stephen Fleming at its facility in Moratuwa.
A Canterbury University graduate has set up a foundation to educate children living in slums in India and Sri Lanka.
Alex Reese was playing cricket in India when he had the idea. When the 22-year-old saw the plight of children living in the slums, he wasn't content to be a spectator.
Cricketer making a difference in sub-Continent
It was a taxi ride in a city of 20 million people that changed Alex Reese's life.
A spark was lit in the Christchurch lad. And, all going to plan, that taxi ride and the decisions it spurred could change thousands of lives in Sri Lanka and India.
Kiwi is fostering talent to the under-privileged
A 22-year-old Canterbury club cricketer has set up a coaching school in Sri Lanka with ambitions to expand into India, Bangladesh, Nepal, Afghanistan and Africa.
Alex Reese has established Cricket Live, a non-profit organisation which intends to use the sport as a vehicle to change the lives of children from slums. You know you're speaking to someone with initiative and perseverance when
The boys' trip continued on Friday with their first visit to the Cricket Live Foundation in Moratuwa where they met head coach Sanjeewa Silva and got some high quality net practice ahead of playing in a match on Saturday.
Branding is the key.
Branding is all about how your organization is perceived.
In its simplest form, a brand is a gut feeling about an organization. Branding is strategic. Marketing is tactical.